Cycle is a concept developed to create sketchbooks,notebooks and journals out of scrap materials. An initiative aimed at reducing paper wastage, using re-purposed paper from scrap piles, a brand was created to retail the books to a primarily student based audience.
Brand Styling :
The Brand's visual styling is drawn from the materials used in the book's creation, simple colors and simple easy to read typeface that complements the visuals.
Drawing inspiration from the hand done, mixmatched aesthetic of the books themselves,the brand uses elements used in their creation, such as a spool of thread, scissors, glue and a 1 cm x 1 cm grid,that was abstracted from the cutting mat they are made on.
Elements were stylized, drawing visual cues from the cutout art of Henri Matisse, and the works of Zenshi Funabashi, drawing parallels to the linear cuts in the books.
