晨花為一間早午餐店，品牌識別以插畫為主軸延伸一系列的視覺應用。插畫設計包含品牌主角以及結合食材元素的角色，透過溫潤的手繪筆觸象徵品牌的溫暖與溫馨。色彩規劃的部分，使用了黃色象徵吃早餐的活力和早晨的陽光。插畫做為應用物的衍伸外，也融入餐點攝影中與食材互動，體現品牌的活力與趣味。
Morning Flower is a brand of breakfast and brunch, using illustration as the main theme and create a series of visual applications thereafter. The illustration design includes the brand's protagonist and the character of the combination of ingredients, symbolizing the heartwarming through the hand-painted strokes. As for coloring, we use yellow color to represent the energy and sun. To reflect the vitality and fun of the brand, the illustration not only use as application, but also integrates with the ingredients in the menu photography.
Morning Flower is a brand of breakfast and brunch, using illustration as the main theme and create a series of visual applications thereafter. The illustration design includes the brand's protagonist and the character of the combination of ingredients, symbolizing the heartwarming through the hand-painted strokes. As for coloring, we use yellow color to represent the energy and sun. To reflect the vitality and fun of the brand, the illustration not only use as application, but also integrates with the ingredients in the menu photography.
More Info -
jun. 2017
Art Direction : Wang, Yung-Ping
Visual Design : Wang, Yung-Ping
Visual Design : Wang, Yung-Ping
Illustration : Hsu, Tai-Yu
Photography : Zeng, Zi-Fei
Photography : Zeng, Zi-Fei
