KOPI PAHLAWAN
A BRANDING AND PACKAGING CONCEPT FOR LOMBOK ORIGINATED COFFEE. PICKED FROM THE FINEST COFFEE BEANS ON SEMBALUN VILLAGE, LOMBOK; THE BRAND ITSELF IS EMPHASIZING BOTH THE QUALITY AND THE STORY BEHIND IT. THE NAME 'PAHLAWAN' MEANS 'HERO', SINCE ALL OF THE PROFIT OF THE SALES WILL BE DONATED BACK TO FURTHER DEVELOP SEMBALUN VILLAGE, HENCE THIS COFFEE BECOMES ONE METHOD TO FURTHER EMPOWER LOCAL PEOPLE TO DEVELOP THEIR OWN VILLAGE. THE GRAPHICS ON THE PACKAGING REPRESENTS SIMPLIFIED PATTERN WHICH DERIVED FROM PATTERNS FOUND IN LOCAL WOVEN FABRIC IN LOMBOK. COLORS IMPLEMENTED TO DIFFERENTIATE EACH COFFEE TYPES, SPECIALLY DESIGNATED WITH EACH COFFEE'S UNIQUE PROCESSING METHOD. THE OVERALL DESIGN LOOK IS CREATED USING CONTEMPORARY APPROACH TO CATER BIGGER MARKET IN BIG CITIES OR OVERSEAS.
THIS PROJECT IS CONCEPT ONLY. DONE UNDER THE DIRECTION OF JANUAR RIANTO OF EACH OTHER COMPANY.
