DESCRIPTION
This was a personal project I created as an homage to my love of coffee. I decided to go with a darker theme to symbolize the power of coffee and caffeine, using the Minotaur as a starting point to create the logo.
The logo is a simplified vision of the Minotaur while simultaneously showcasing an "M", to connect the audience to the brand name. The dark background with the logo helps it pop against the to-go cups and coffee bags, whereas the simple lines provide a clean and sleek look for any merchandise.
