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Badoo Sport

BADOO SPORT

At Badoo, we’re about more than just creating awesome dating apps. When we’re not designing, tweaking and generally making stuff better, we like to unwind with something a bit more physical. But whatever we get up to, we do it as a team – and that’s why Badoo Sport was born.

The designs are strongly influenced by court layouts. We opted for clean lines, bold colours from our native brand, and most importantly, striking photography that does the talking.

In addition to this, we added elements to our competition merchandise filled with dynamic gradient lines to communicate a real feeling of speed and movement for each sport.

And since we’re just as much a team off the court as we are on it, we wanted some kit to hang out in, too. Our lifestyle merchandise has a more playful approach, to communicate our sociable personalities, without losing our touch. Even when we’re off the pitch, we still want to be true to our brand and who we are.

Whatever we’re doing – on the court or at our screens – we’ve always got each other’s backs. That’s just how we roll. But now, we’ve got the merch to do it in style.
Badoo Sport
Published:

Badoo Sport

A new sub-brand of Badoo, focused on our team's fitness and activity outside of work.

Published: