A very traditional Moon Festival
Illustration for Biti's Mid-autumn Campaign
Client: Biti's
Illustrator: Vuon Illustration
Published in September 2018
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Moon Festival, also known traditionally as Mid-Autumn Festival is one of the most important festival in Vietnam.
• A recipe for a traditional Mid-autumn festival would definitely require the old latterns made by bamboo sticks, wrapped around with glass papers and in the shape of a typical countryside animal like butterfly, rabbit, fish or elephant,...
• A recipe for a traditional Mid-autumn festival would definitely require the old latterns made by bamboo sticks, wrapped around with glass papers and in the shape of a typical countryside animal like butterfly, rabbit, fish or elephant,...
• The idea for the box is simple at its best. All of the traditional items would be exploding from the center, revealing the logo. That's where the challenge began 😂
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The shoebox packaging
The final shoebox packaging
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The old tale of lantern
A 8-page Picture Book
The final design on the shoebox © Biti's
The box full of traditions
The cover in motion, made by Biti's
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