This is an advertising campaign project to promote Ray-Ban, a modern and urban company, but by utilizing different historic design eras. Five design eras were chosen: Swiss Style, Art Deco, Digital Era, Psychedelic, and Russian Constructivism.
Each poster has a unique feel and style since all periods have distinct principles, philosophies, as well as fundamental stylistic treatments. The colour palette, font, theme, composition, alignment, concept, and slogan were individually and carefully designed to effectively represent each era, while still maintaining relevance to a contemporary audience. Let me know what you think!
Each poster has a unique feel and style since all periods have distinct principles, philosophies, as well as fundamental stylistic treatments. The colour palette, font, theme, composition, alignment, concept, and slogan were individually and carefully designed to effectively represent each era, while still maintaining relevance to a contemporary audience. Let me know what you think!
