A rainbow sculpture in the center of Warsaw was burned 7 times by homophobic groups.
Finally, the city was forced to remove it.
For Warsaw Pride Week, Ben & Jerry's decided to bring the iconic rainbow back to the very same place...
only this time as a water and light hologram, that couldn't be burned by hate.
Case Study
Idea Board
Photographs
Awards
Among others, The Unbreakable Rainbow got the following awards:
D&AD Wood Pencil
The One Show 2x Bronze & 2x Merit
Eurobest Silver & Bronze
ANDY 2x Gold
Epica Awards 2x Gold & Silver
Golden Drum 2x Grand Prix
Credits
Agency: 180heartbeats + Jung von Matt. Warsaw
CCO: Mikołaj Sadowski
Creative Director: Martin Winther
Copywriter: Mateusz Gaca
Art Director: Pablo Dominguez Agregan
Thanks for watching 🌈
