Day 5. Wild Life
Wild Life is a fictional non-profit organization that preserves the life and habitat of wild animals throughout the world.
Client wanted to use one animal to represent their brand.
I wanted to capture the wild life experiences in the logo.
When I think of wild animal, I visualizes zebra running across the Savanna.
From that moment I realizes zebra is the perfect candidate.
As I was brainstorming, I notices how 'W' in medieval font resembles pack of zebra drinking water.
With the idea in place, I use white and dark gray colors to represent zebra's pattern as well as to utilizes a negative space.
Thank you.
