BLACK TAIL
SERVICES: PACKAGE DESIGN + PRODUCT PHOTOGRAPHY
DATE: APRIL 2018
TOOLS: Illustrator, Photoshop, Lightroom
DATE: APRIL 2018
TOOLS: Illustrator, Photoshop, Lightroom
Black Tail is a winery based in Australia, producing high-quality wine that is delicious, refreshing, and effervescent. This brand targets couples aged 20-40 who are ready to celebrate special and romantic nights. Black Tail wines also appeal to those who appreciate quality wines and quality times, being sharable with close friends and loved ones. A logo and a label series were created to identify different flavours of this sweet Moscato.
CHALLENGE
Coming up with new style of winery brand and designing a series of labels that could stand out from competitors were challenging. Also visualizing a design that speaks minimal and romantic was not easy.
LOGO CONCEPTS
Luxury and classic winery that represents elegant, romantic and bold identity. Design is carefully laid out by highlighting moonlight, silhouette of black cat holding the wine as a seductive element.
STRUGGLE
For this packaging project, I wanted to create a design that's minimal yet speaks out straight forward message. Therefore, I sketched out multiple version of cat illustration and placed the elements in different positions. I had hard time figuring out the "right amount" of minimal & luxury look.
SOLUTION
Used a concept of cat with a moon light to represent the idea of romantic night and sweet temptation. Purposely created a die cut on the label design to emphasize the quality of wine showing through. With simple and bold illustration, it captures the minimal and elegant feel to the design.
By using "Didoni URW D" as main typeface for the logo, it created a luxury and a classic visual identity to the brand. Additionally, the sans serif typeface "Museo Sans" was perfect match to show contrast in logo and additional written information. They made it visually pleasing.
