Dominika Padoł's profile

jesteś rozdarty? | campaign about alcohol

"Are you torn?"
A set of educational tools supporting the teenager's consciousness of the problem of alcohol consumption.

Aim: Creation of tools for youth workshops (13-15 years). Increasing awareness among youth about the effects of alcohol.

Workshop methodology: initiating a conversation with young people. The workshops are about talking about alcohol, not moralizing young people, rather encouraging and curious about the topic (5 meetings).

Graphic design of didactic tools: Each meeting is provided with one set of boards (B0). The board consists of layered 4 sheets of paper (the first layer is two-sided). The student walks up to the board and breaks the first striped "1" strip from the first sheet - on his other side there is a question that the group will discuss. Students strip out question bars with numbers 2-5. As the conversation goes on alcohol, the colorful abstract pattern turns into chaotic, more aggressive and black and white. At the end of the question bars, they create an additional slogan "to think" at home, and the sixth person breaks the 6 strip marked on the board (black and white board). Workshop end with
"a collision" with a psychological black and white portrait of a peer on the board and a strong quote about alcohol.

At the end of the cycle (after the fifth meeting), young people get a "leaflet" (A6 format) to briefly summarize their thoughts about drinking alkohol before the age of 15. The leaflet is packed with a colored envelope with a colored pattern known from the workshop (which must be ripped off), and the leaflet design itself is very strict so as not to interfere with an important subject - like all graphic elements of the workshop apart from the first board, which is a color contrast, which means delusory positive effect of alcohol.

The instructor receives a brochure with instructions for conducting the course (A4)

Operating range:
Educational boards (5)
Leaflet summarizing workshops for young people
brochure for the lecturer
my original idea for workshop and text

2017. MA project. Academy of Fine Arts in Gdańsk, Graphic Design. 
promoter: phd Adam Kamiński




jesteś rozdarty? | campaign about alcohol
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jesteś rozdarty? | campaign about alcohol

"Are you torn?" A set of educational tools supporting the teenager's consciousness of the problem of alcohol consumption. Creation of tools for Read More

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