The brand was created for girls who think that beauty should be fun, easy, imperfect, personal and real. Oh!Tomi is new way of thinking about beauty products. It is not about covering up and being someone you’re not. The brand’s core values are authenticity, freshness and playfulness. Our brand identity is based on pastel colors, playful typography and custom emoji/icons which altogether create a cute and happy world.
Our fields of service include:
Naming / Branding & Identity / Typography / Packaging Design / Web design
Product photo-shoot / Beauty Video / Copy writing
Design: Tato Studio
Year: 2017 / 2018
The first collection was based on visions from a dream. We focused on funky illustrations to create a summer, easy-going and a little absurd vibe to show our view of OH!TOMI World. Each of the juicy scents of these beauty products has own goofy emoji. On a product photo shoot, we also took care of keeping the nonsensical mood alive.
The second collection that we designed for OH!TOMI brand is all about coziness.
An inspiration for us for a packaging design was long winter evenings.
Packaging for client
For us the most important thing is to make an excellence first impression. That's why we pay attention to details for send-packaging.
The next step of the brand design was to create a beauty photoshoot and video. Our role as art directors was to write scenario, design scenography, and coordinate other creators to make magic happen.
Production & art direction: TATO studio
Photoshoot director: Justyna Dudek & Jerzy Dudek
Stylist: Marta Dudziak
MUA: Kasia Biały
Hair: Kamil Pecka
Lighting: Robert Kuliś
Models: Wiktoria Krzepkowska, Julia Giemza, Natalia Kozanecka
Montage & color: Adam Rotnicki
Backstage: Grzegorz Hospod
Product photos: Przemyslaw Pochylski
Logo design: Piotr Buczkowski
Branding: Tato studio
Illustrations and product design: Maja Krajewska