PROBLEM: Sometimes women afraid to walk home at night.
IDEA: Make women's road to home safe with help of dog owners who walk their pets at night.
SOLUTION: A Pedigree Tail To Help App allows women to ask registered dog owners to take them home. Using the geolocation App shows dog owners on the map as marks which can be tapped to send a request.
Fakestival 2018 — Shortlist — Best Digital
Published: 2018
School: Wordshop Academy of Communications
AD: Timur Tokunov
CW: Vadim Alcheev
CW: Tatiana Volokhova