As a part of the corporate new products dept, my role was to lead the design research and development of the products, help to strategise the brand marketing activities that included an ecommerce website, a retail store, PR and publicity.
More details can be seen on the new website http://www.veccostudio.com/
After the initial roll-out, our interactions with the users confirmed that we needed to make starter kits at lower price points to attract reluctant buyers. We did this in a very short period - I was managing the activities and coordinating with team members right from the production of the mini cans of colors, resizing of templates, packaging, testing and the communication pieces.
The earlier pilot website - developed for testing with users.
I was responsible for the creative direction for the look and feel, brand alignment, photoshoot production and content management of the website. It was a team effort where one person from each function took the lead for specific tasks and everyone else pitched in
The updated website today, modified according to the feedback received.
