I made this logo variations for a friend of mine in Dubai, who is a event and wedding planner. She did not like her old logo anymore, and wanted something modern, simple, yet romantic and something that would reflect her. Her name is Mounia, that's why I suggested her to change the company name to 'Mounia Events'. Than after some mind mapping and a moodboard, I started with the sketches and together with her we decided to take the letter 'm' & 'e' which I wrote in my handwriting, scanned it and then drew it on illustrator with pen tool. Then I made some mockups so she could see how it would look like in 'real' life.nShe still did not decide on which logo she will choose.