One of our clients at Edelman México was Barilla. The client had the need to better connect with their target audience in their kitchens in a more real way. As a project, we decided to propose Barilla a cooking app to connect with its clients on a day to day basis whilst showing them all the potential that their products could offer. I was in charge of the graphic design of the app.

The app had many recipes that the users could follow, but also the users could upload their own and be part of the Barilla community. The app had many game-like features like gaining points you could exchange for products or more premium recipes.