Cape Union Mart gear is functional. It’s guaranteed to keep you toasty in the cold, which means you’re ready for year round adventure, no matter what spiteful weather Mother Nature chooses to hurl at you.
That being said, we didn’t only want to focus on the effectiveness of the products themselves but also the emotion attached to winter experiences too.
We wanted consumers to be warm AND fuzzy. To share meaningful moments and encourage a little more kindness when the weather cools down. So we created a winter campaign that speaks to both the heat and the heart.
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