The task
Relate Consulting is a B2B company that helps other businesses manage their growth consciously. Their main product is individual marketing strategy development. They consult business owners, CEOs and other top-managers who want to have a clear plan based on a real situation.
The CEO of Relate Consulting, Sergey Zhigzhitov asked me to develop a brand image that reflects their approach to work. At the initial stage of the project I analyzed their business features, client needs and made a competition research. To sync my vision with the client I compiled a document with visual references, suggested tone of voice and creative directions.
Sketching
During the research stage we’ve defined the best metapfors for communicating the brand image most effectively. Then we explored existing examples and possible ways of visual presentation of the creative directions.
The Final Logo
The logo idea is based either on the company name or its' positioning. The "message" pictogram incorporated into the "R" letter symbolizes either relation between people or communication as a marketing goal. The logo simplicity and metaphor clearliness creates the right tone of voice. It tells the clients about the company's reliability and unambiguity.
Identity System
Every collateral designed or Relate communicates the company's values in it's special way, according to it's capability but using the same design language. Working together or separately, they create a unique and effective brand image. The main pattern symbolizes connections between people and digital markeing tools. They maybe organized in a growth chart, a strategic road map or any other symbol. The pattern style understates the scientific approach of the company.
POS materials
The design system turned out to be so flexible that it can be used in a wide variety of situations: from a routine meeting to an annual event. The active usage of the additional color pallette adds festivity to the austere style. We've also designed dymamic logo variations that can be used for internal branding, special occasions and in motion graphics.
Client Feedback
"It's was an outstanding experience with Dmitry. He's creative, expert, and a good consultant. After a month of working with Dmitry, I can highly recommend it to anyone looking for a professional to create or redesign your brand. He has a really mind blowing process and does his research when creating initial concepts that reflect your product or business."
CEO of Relate Consulting
