E-Commerce Zero to One is an e-commerce manual written by a successful twenty-year-old entrepreneur. Learning from his own experience, the content ranges from running advertisement, targeting customers to brand positioning, which makes a perfect strategic guideline for young blood to start a business.
以Zero to One為基底、英文字母解構所組成的符號如同一張對話中的臉譜，顏文字的視覺呈現，帶出電子資訊的時代感。另一方面，圓圈與線段的組合，重構了「0」和「1」的意象，也藉由圖形交疊、填色、比例分配的暗喻，導引出商務化、數據化的精準表現。
In the process of visual planning, the creator used characters and geometric shapes as basic elements, making legible content and detailed charts by putting all elements well together. The layout and composition were mutually complementary to the learning material, which highlighted some interesting point of view from serious topics.
English letters were deconstructed and recomposed in the form of zero to one, which resembled a face-to-face conversation. An emoji-like image brought out a sense of digitality. On the other hand, the collocation of circles and line segments reformed the imagery of “0” and “1”. The idea of accuracy in commercialization and digitization was conveyed in the expression of overlapping, filling and allocating images.
As for its cover and each chapter, “0” was transformed into a geometric shape in order to construct the outline of “1”, connecting the visual concept to the title. The overlapping and filling of the images referred to the concept of the intersection, union, difference set and mutual exclusion, correlating the basic composition of infographic design. Also, the graphic was well balanced with the line segments within.
Geometric elements were seamlessly blended into layout and charts of inner pages, along with highlight key points by using spot color. Besides, each page was delicately arranged to demonstrate the richness of knowledge. Just like unforgettable scenery, the composition made information more readable, enhancing the interest of learning and sense of achievement as well.
《電商Zero to One：從0到1》 ISBN / 9789869654401
Graphic Designer / 朱俊達 Chu Chun-Ta
Photographer / 黃詮順 Chuan-Shun Huang
Client / 劉家昇Samuel Liu
English translation / PinChen Wu 吳品臻
2019 TAIWAN TOP STAR 視覺設計獎 - Selected
Macau Design Biennial 2019 - Selected