Day 3. Twitchy Rabbit
Twitchy Rabbit is a fictional email marketing platform.
Client specify the logo needs to be visible in 50 x 50 pixels for icon.
It was important to keep the logo as simple as possible.
Too many detail or color will not be visible under small size.
I decided to design something simple yet easily identifiable to their customers.
Initially I thought about utilizing their previous mascot design, Twitchy rabbit.
I tried combining its unique eyes and typical mail icon.
However upon researching, I saw too many designs with similar visual.
I wanted to go beyond while maintaining its concept.
While I was playing around, I noticed inverse 'R' letter looks like rabbit head.
From there, I combine with an email icon '@'.
I choose to use the same colors as their previous mascot's to share similarity between the past and future.
Thank you
