Day 2. The Grind
The grind is a fictional coffee shop who prides itself on natural and local ingredients.
There are multiple steps to produce a cup of coffee.
Starting from climate, roasting, grinding, pouring.
I designed grinder image to emphasize the company name and show each process is handle in a traditional fashion.
I also added a coffee bean to finalize its theme.
High quality coffee beans are best harvest in tropical region.
Client did not want to use any brown color.
I decided to use green color as the main logo color to produce Earthly atmosphere while also honor the coffee's environment.
Thank you.
