'Anything's Possible' with a People's Choice Personal Loan. We were tasked with revamping the brand's personal loans communication, with a core focus on car loans. We came up with ‘Dream Car’ – a concept driven by the insight that ‘everyone has a dream car that they drool over.’ The campaign comprised a TVC, social media videos and numerous POS materials.
For the social media component of the campaign, we created a series of fun, thumb-stopping videos that gave people the license to dream up their must-have cars.
Agency: KWP!
Executive Creative Director: Corey Swaffer
Sr. Art Director: Mark Atherton
Copywriter: Joshua Newnes
Producer: Ben Spry
