This pitch was created to bust Barbie's DTR program at Walmart Mexico, showing not only brand informations that could potentialize Barbie's appeal to consumer, but the band segmentation concept between Fantasy (to younger girls) and Fashion (to older girls), and idea for products, point of sale, launch campaign and activations.
( job includes: brand segmentation strategy, creative direction, full pitch script, presentation design, and ideas for product, packaging, retail and activations )
