YeEun Joo needed a basic understanding of brand and item to collaborate on the Marshall brand and the espresso machine.
In the 1960s, Marshall, located in London, England, was an instrument store selling drums, guitars, and amplifiers. Jim Marshall had grown into a company that developed his own amps. After long time, Marshall was loved by many famous musicians and recorded the brand's history.
The Marshall brand seemed to be forgotten in the IT world, but it was still influential in the field of expertise. In the end, Marshall released Bluetooth speakers to the world in order to maintain popularity. It was a product with IT-based software while retaining the classic feel of the 1970s and 1980s.
YeEun Joo focused on the design for the IT generation, but for those who love analog. And she was able to find the morphological identity of Marshall in a form followed function, arranged buttons and materials.
Marshall's products also looked like a splendid and magnificent furniture on the stage. Based on this, she carried out the identification.
At first, she designed one head group and changed it into 3 groups to expand the scalability of the product.
On the front, three groups of espresso machine bodies and detailing deco are balanced to give a magnificent impression.
The combination of stainless steel and leather is also found in Marshall's product identity.
On the back, there is a group head with a touch-sensitive display that combines buttons in the panel and the group head that were only available for extraction before.
There are basic espresso 1,2 shots, ristretto, lungo, manual button on the display. And It shows the extraction temperature and extraction time, as well as the visualization of the stage from extraction to completion. It has boiler pressure gauge and hot water pressure gauge.
The upper tray has a vent hole that discharges the heat of the boiler inside, and it keeps the cup warm.
Basically this design has the function of an espresso machine that we know. But YeEun Joo had efforts to balanced the elements of Marshall's identity, classical and digital.
PDF HAUS is a practical product design educational institution situated in Korea.
PDF HAUS, which started from a designer community called PDF (Product Designer's Forum), was able to sense the difficulties that students, designer-to-be or new designers, or other non-majors interested in design are going through, and the passion in them.
So, This led to the project PDF HAUS.
Just like the name Product Designer’s Forum, experienced designers take part in projects of practical designs through their know-hows and advice. For quenching thirst of design to People of diverse fields, we are trying to educate "designing for practical design."
Designed By YeEun Joo with PDF HAUS
All Pictures cannot be copied without permission Copyright ⓒ 2018 PDF HAUS
PDF HAUS, which started from a designer community called PDF (Product Designer's Forum), was able to sense the difficulties that students, designer-to-be or new designers, or other non-majors interested in design are going through, and the passion in them.
So, This led to the project PDF HAUS.
Just like the name Product Designer’s Forum, experienced designers take part in projects of practical designs through their know-hows and advice. For quenching thirst of design to People of diverse fields, we are trying to educate "designing for practical design."
Designed By YeEun Joo with PDF HAUS
All Pictures cannot be copied without permission Copyright ⓒ 2018 PDF HAUS
