Urology is a section of inner medicine. It deals with the urine-producing and urine-conducting organs, like kidney, bladder, ureter, urethra and both genders. Diseases like kidney stones, nephritis, infections of the urinary tract are attended. For the Urologist Dr. Jan Ferrari a corporate design is developed, which communicates these topics in an open-minded and playful way.

The Logo of the practice shows abstract male and female genitals. Different organs and topics of urology are integrated by graphical elements. The abstract combination of graphics should arouse attention for the tabooed topic. This aim is supported by the appealing and striking colors. The visual appearance is brave, individual, humorous, but whether obtrusive nor shocking. The clear and reduced design explains urological contents in a transparent way.