Reda's manufacturers have a unique style that blends technologic innovation and artisan tradition, so we had to go for a deep research looking for the most expressive sonic impressions.
We characterised the four sections of the video, one for each Reda's fabric category, with specific sound elements and we then blended them all with musical elements, getting an audio-visual journey experience. This work looks for balance between innovation and tradition and mean to convey elegance and energy.
“The use of sound objects recorded from the environment, therefore concrete,
opposed to music, imaginative and therefore abstract, help flattening the sense of artificiality, expressing realism”
Walter Murch (2000)
