The Critical Research & Design's profileMarija Matiušova's profileIngrida Kirkliauskaite's profilePaulius Budrikis's profileAiste Dainyte's profile+3

Smart Hit

Multiple Owners
•
Branding
Illustrator
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype


PRODUCT
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Smart Hit is the first liposomal vitamin formula in Lithuanian supplement market.
This formula has better vitamin observation than the regular vitamins
therefore it is a smart choice.


Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype


LOGOTYPE
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Typographic logotype features the principal of Gestalt. The principal stimulates brain 
to visually connect different graphic peaces to form one and associate it to recogniseable object. 
This theory is adapted to the word SMART emphasising the letter S.


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Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype



PATTERNS
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Smart Hit SKU family has 5 products featuring different properties. To enhance
individual product specifications different colours and patterns were applied. Each pattern
is unique and dynamic inducing consumer to analyse and recognise afterwards.
The design solutions matches the revolutionary product. Both mathematicaly detailed.

Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype


COLOURS
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The colour palette is playful and contributes to differentiate products within 
the wide range of Smart Hit packaging family.
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype


INFOGRAPHIC
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As the product is innovative the infographic schemes are used to explain 
liposomal formula on the side B of the packaging. The illustration visualises the benefits of the formula and how it works, introduces the other Smart Hit products.



Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype



WEB DESIGN
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The launch of Smart Hit products required a great detail in product introduction. 
The websites includes additional information of the liposome technology – how it works and what the benefits are. Directly links where to get it and replies to further questions of the consumers. 







PRODUCT PAGE
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Each of the product has it's own page with the full information of it's characteristics and recommendations. If needed consumers can download a digital medical leaflet.



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Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype



ICONS
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To make it more fun and easily perceived, we're created a set of icons which indicates 
the features of the product. 40 icons helps quickly identify which of the product is the best choice 
for individual needs.
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype



ANIMATION
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Smart Hit is a revolution in the medical supplement industry. To support this technology the web solutions are dynamic and very much alive!




Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype
Packaging branding Web Design pattern graphic design package design supplements art direction smart hit Logotype

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Client: Valentis Pharma
Photography: packshot.lt​​​​​​​
Year: 2017


Smart Hit
Published:
The Critical Research & Design's profileMarija Matiušova's profileIngrida Kirkliauskaite's profilePaulius Budrikis's profileAiste Dainyte's profile+3
Multiple Owners

Owners

The Critical Research & Design's profile
Vilnius, Lithuania
Marija Matiušova's profile
Vilnius, Lithuania
Ingrida Kirkliauskaite's profile
Vilnius, Lithuania
Paulius Budrikis's profile
Vilnius, Lithuania
Aiste Dainyte's profile
Vilnius, Lithuania

Project Made For

user's profile
The Critical Team

Smart Hit

SMART HIT is the first liposomal vitamin formula in Lithuanian supplement market. This formula has better vitamin observation than the regular vi Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives