2017年夏天，嘻哈热潮风靡全国，肯德基借势B-BOX音乐，推出十三鲜小龙虾汉堡。小龙虾汉堡使用剥好的虾仁制作，免去了吃小龙虾剥壳难的麻烦，“不剥虾子壳”的IDEA来自B-BOX入门教学“噗-嘙-呷-呲-咳”的象声词，整体视觉上融入豪放的中国书法，突显“十三鲜”传统中国香料的鲜辣美味。
Brand: KFC
Agency: Ogilvy Shanghai
Group Executive Creative Director: Thomas Zhu
Creative Director: Zoe Zhao
Group Head: William Zhang
Art Director: Frank Zhang
Copywriter: Zhiming Wu, Sony Zhang
Producer: Tommy Pang
Account Supervisor: Charles Cao, Robin Wang, Vincent Xie
