The context is regarding a next-generation automobile company  which creates mid segment cars for the Indian market. The work showcased is about a mobile app "AXIS" that customers would need to install on their devices after buying their car.  

The primary purpose of the app is:

- To help service the customer better and build loyalty and trust with the brand.

- Provide the customer a richer in-car experience.

- Keep the customer updated about information about their car.