Developing IUPUI Gardens Sustainably was a student organization I worked with for my senior exhibition design project. I worked in a group of two other designers. We were asked to make a way finding system for their two locations on IUPUI’s campus. The strategy we chose was called “The New Urban Farmers”. The emphasis on this concept would be placed on helping IUPUI students build relationships with each other in order to create a stronger advocacy for a more sustainable environment.

Developing a sense of community, creating relationships between students; faculty; the campus; the land, and by being culturally diverse and all encompassing would drive this concept. In order to do this we had to create a brand for this student organization. For our final deliverables, we gave them a new brand manual as well as an exhibition document.