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Affetti da — Logo against Alzheimer


An Alzheimer’s patient’s signature over the years recorded by a doctor in chronological order. 

How much of our memory could  be eliminated without loosing ourselves completely? 
How much of each letter could be eliminated without seriously affecting legibility? 
“Affetti da” aims to keep safe the fundamentals in Alzheimer’s patients and their relatives life.
The proposed identity system recalls this target graphically, through a typographical process.


Font
Alzheimer font, expressly designed for “Affetti da” based on Akkurat,
inspired by Brian Coen studies (1969)

A quote by Patt Summit, basketball head-coach and Alzheimer patient.
Affetti da — Logo against Alzheimer
Published:

Affetti da — Logo against Alzheimer

The project was born in the occasion of a contest for the new logo of "Affetti da", association dedicated to Alzheimer's patients. The project h Read More

Published: