#2018天猫篮球城市争霸赛#




  • #2018 Tmall Basketball 3X3 City Tournament#, jointly produced by Tmall and Jay Chou JYB Alliance, PCGBros Sports Platform, together with Tmall Vigor Camp, adidas, YYsports, Variety show "Dunk of China" ,launched the 14-city basketball competition in China.
    Our team made a three-part design: “Slogan KV, Chinese 14-city dialect font and city logo”, which is mainly used in posters and competition venues; for this purpose, our team also combined the keyword “speed, competition, blood” design. A set of Chinese characters library.
    The logo design of 14 Chinese cities begins with the two parts of “culture” and “architecture”. The application scene is on the streets of local cities. While ensuring the identification, it also achieves the cultural identity of the local people.




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  • #2018天猫斗到底篮球3X3城市争霸赛#,由天猫和JYB联盟强势联合出品、宝悍运动平台承办、携手天猫活力营、adidas与YYsports重磅推出,更携手最具人气综艺《这!就是灌篮》。100万赛事总奖金、人气球员光环、在14个城市打造篮球成名之路。

    我们(WMY beijing、行行珂、瓦社)为此次14个城市篮球及城市英雄战队设计专属KV、视频来展示各个城市和战队对于“速度、竞技、热血”不同的诠释,同时又延伸一套将城市地域文化、人文精神、战队特点紧密融合的城市地标以及活动专属字库,并结合各地方言为城市喊话。

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    Client: Tmall
    Creative Advertising Agency : WMY beijing
    Art Director: Tino 支天
    Typeface & Logo Design:  @行行珂  @瓦社
    Copyright ©  Tmall .

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    Thanks  for  watching !