G FUEL x Power Rangers
"Limited Edition" shaker cup collection
Who are G FUEL?
G FUEL is an energy drinks company but much different to other energy drink brands on the market. G FUEL is an Energy Formula provided in a powder form via a tub (40 servings) or pack (1 serving). So what is different about G FUEL you may ask! Well, where most energy drink brands like Monster, Red Bull, Rock-Star have a large amount of sugar and are carbonated beverages G FUEL is not, you just add the powder to your favourite shaker cup or bottle and add water to it.
As well as that it is sugar free, gluten free and only contains 25 calories per serving.
As well as that it is sugar free, gluten free and only contains 25 calories per serving.
Brief
Whilst G FUEL is very well known in the eSports scene, as it goes they are actually "The Official Energy Drink of eSports". With gamers in eSports becoming increasingly popular on streaming sites such as Youtube, Twitch, Facebook and Instagram and regularly attending Comicon & Gaming conventions. G FUEL partnered with Lionsgate Games and decided to create a "Limited edition" range of shaker cups that were to be exclusively available at Comicon, San Diego.
Sketches
Time to reach for the Wacom Cintiq accompanied with Adobe Photoshop and start sketching.
Work In Progress Shots
Close up snap shots of the sketch process.
Vector artwork.
After I have had the sketches approved I start the vector process, this start with booting up Adobe Illustrator and grabbing the trusty Pen tool.
Details
Zoomed in close ups of each illustration for your viewing pleasure
Photoshoot
In house photo shoot by Nick Merola the Chief Creative Officer at G FUEL.
Comicon, San Diego
Sadly I did not get to attend the event as I was in hospital at the time of the event but luckily enough there were photographers on hand from Dexerto and the G FUEL team who were nice enough to take some pictures.
Social Media Promotion
As well as the release of the shaker cups G FUEL were also announcing the release of their new
"Hydration Formula" so here are just a few of the posts created for social media.
Thanks for viewing
If you've got this far into the presentation then you're a champion, and I look forward to reading your comments.
To check out G FUEL for yourself just click the link below.
To check out G FUEL for yourself just click the link below.
