CEU is the new brand identity of the Brazilian Space Agency ( in the Moment "AEB"), witch has a great potential to be explored. With this new brand we aim to discover whole new possibilities and ways to interact with the community. This was my graduation final project, the name CEU came from the portuguese word for sky. With this project i intended to create a whole new visual for a company that has a great potential. In Brazil we live in complicated times, so i think a whole new Brazilian Space Agency could be o good use, to people feel better to communicate better, so people feel proud of at least one thing, still having fun and being serious when needed.