The most successful fashion reality TV series in history and an iconic, trend-setting, beauty brand team up and need graphics for a co-branded social contest - resulting in more than 1.5 million impressions.

Rimmel set the models up with their own photo booth in the ANTM glamour room.

Several mural backgrounds along with a suite of Snapchat style filters were created for use in photos - which were then shared on social media and the VH1 x Rimmel website.

Each week during the ANTM episode, new filters were released for fans to take their own #ANTMLook photos, inspired by the witty, edgy Rimmel brand.

Thousands of photos using the filters and hashtag were posted, with an overall impact of more than 1.5 million impressions across Twitter, and additional submissions with further reach on Instagram and Facebook - resulting in a substantial boost in engagement for both brands.