BREAKFAST BISCUIT
- package design -
Nature's Path wanted to take snack time and tea time to the
next level. With a breakfast biscuit, they are able to add some
superfoods in a delicious way. SunRise Breakfast Biscuits
were designed from sketches then developed into many
iterations and styles, to land on a look that brings a lightness
to shelves. On the front and back of pack it executes taste
appeal, health and eating occasion. The design process
included versions, mock ups, photoshoot briefs and art
direction, design critique, and press checks. Colours were
based on flavour, the sunrays are used to bring light to the
design, and the cookies are highlighted in the corner to show
the logo detail on the cookie. Carton and wrap were designed
for an on-the-go snack for any time of the day.
