Take a Seat
Sant Cugat del Vallès, Spain
28 January 2018
30 x 33 x 12 m
Sant Cugat del Vallès, Spain
28 January 2018
30 x 33 x 12 m
"(...) we worked with some of Barcelona’s most creative minds. We gave each artist a phrase that captures our way of thinking, and paired them with a director to capture their vision. All of it came together to create a film full of one-of-a-kind pieces of art." SEAT, S.A.
In collaboration with Miquel Diaz of Estudio 0, Penique productions proposed an inflatable installation to SEAT for their 2018 advertisement celebrating Barcelonan creativity.
Six artists and six directors were to be chosen from Barcelona – the automobile manufacturers home.
Selecting the medieval Monastery of Sant Cugat, Penique intended to incorporate this symbol of Barcelonan power – once the most important monastery in the Province.
Focusing on the fantastic Romanesque cloister and courtyard, Penique delivered a large-scale, cascading orange inflatable – a truly memorable experience.
