“The lethality of message – Line.”Texting while driving slows your response by 46%. Don’t text and drive.
“The lethality of message – Text.” You are 23 times more likely to crash when you text whilst driving. Don’t text and drive.
“The lethality of message – WeChat.” Every 7 minutes, someone has a crash caused by texting whilst driving. Don’t text and drive.
Brand: BUICK
Agency: Ogilvy Shanghai
Group Executive Creative Director: Thomas Zhu
Creative Director: Zoe Zhao
Group Head: William Zhang, Nyah Sun
Art Director: Frank Zhang
Copywriter: Emily Liu, Sony Chang
Retoucher: Junhao Liu, Wenying Ding, Nanfei Wang
Illustrator: Tian Hua
CGI: Wang pan
