DESCRIPTION
Gracia, Inc. is a small nonprofit that creates opportunity for impoverished women in Guatemala through economic empowerment. Gracia trains a group of 20 young women to make quality, handcrafted jewelry and accessories. They learn to manage the logistics, inventory, marketing and sale of Milagros products. These are transferable skills, enabling them to earn income throughout their lifetimes.
I had the pleasure of developing marketing collateral for an upcoming trade show that created a unified theme between the mission of the company and the products.
