MAKE 'EM NOTICE
YOU DON’T GET INVITED TO THIS THING IF YOU AREN’T THE REAL DEAL.
YOU’VE BUILT A NAME FOR YOURSELF.
NOW IT’S TIME TO CREATE SOME BUZZ.
IT’S TIME TO DIG DEEP, PUT IN THE WORK, AND SEPARATE YOURSELF.
IT’S THE SAME SCENARIO BASKETBALL PLAYERS AT EVERY LEVEL HAVE TO DEAL WITH.
YOU DON’T JUST SHOW UP TO AN OPEN GYM AND GET PICKED FIRST.
COACHES DON’T WALK INTO CLASSROOMS, POINT AT
SOME KID AND MAKE HIM THE STARTING POINT GUARD.
YOU GOTTA FIGHT. YOU GOTTA EARN IT.
IF YOU WANNA MAKE AN IMPACT AT THE NEXT LEVEL.
IF YOU WANNA BE ON VARSITY.
IF YOU WANNA HUG THE COMMISSIONER ON NATIONAL TV.
IF YOU WANNA BECOME A ONCE-IN-A-GENERATION PLAYER.
FIRST…YOU GOTTA MAKE ‘EM NOTICE.
Creative Director: Alex Bardoff
Athlete Photography: James Michelfelder
Product Photography: FJ Hughes
Production Design: Craig Gross
