Client
"We want to sell tacos in a food truck with a Chicano image inspired by the film Blood in,Blood out"
Challenge
The task was to develop a logo and a brand identity for the applications and food truck.
The reference was clear from the beginning - "Blood in, Blood out", its characters and the Chicano movement had to be present in the design
Solution
Inspired by the legendary tattoo and graffiti artist Mike Giant, we made a series of illustrations of the main characters of "Blood in, Blood out",
we took elements rooted in the Chicano culture like tattoos, bandanas, "Cholos" and "Cholas" to fuse them with tacos, meat,
typographies and phrases that refer both to the film and the history of Mexicans raised in California.
We designed a logo with Old English stylized typography with some variants, this type is commonly associated with Latin street subcultures.
For the color palette, we chose the contrast of black and yellow to create a striking food truck with street spirit.
Vatos Locos / Tacos Locos
Art Direction: Neto Zamora
Illustration and Design: Angel Puente, Neto Zamora
Photography: Salvador Cueva
Food truck Intervention: Jorge Campos, Angel Puente, Moisés Córdova
Illustration and Design: Angel Puente, Neto Zamora
Photography: Salvador Cueva
Food truck Intervention: Jorge Campos, Angel Puente, Moisés Córdova
