Globally sold Whalebone Bay labels designed by The Creative Method for Saint Clair Family Estate in Marlborough, New Zealand. Each of the five varietals features a different species of whale with unique character. When bottles are lined up on shelf, whales swim through the boundaries of each label and change from species to species, creating a fun series. These wines celebrate the long standing history of New Zealand's coastal culture, and the conservation of whales today. Labels are a foil adhesive substrate with opaque ink coverage. Under the black detailing of the whales and in the shadow of the typography there is foil show through, giving them shelf stand out when they catch the light.
Creative Director: Tony Ibbotson
Graphic Designer: Emma Lucia
Graphic Designer: Emma Lucia
