Qianchun, which means slim and mellow.
Qianchun yoghurt is a kind of probiotic fermented dairy, launched by Beijing Genomics Institute and Times Milk Industry Co., Ltd.It is a healthy and delicious yoghurt for body slimming, mainly serves the busy young people.
The main visual design of packaging is presented by curves, in order to show the sense of the intestinal circulation movement, meanwhile the circular elements are merged to reflect the concept of the strains; According to the probiotics’ characteristics, which access the intestine directly, the elements of intestine are extracted and applied in the design of typography. The main color is purple and yellow, the property of contrast color expresses differentiation and Youth. O2DESIGN hopes that the visual design of packaging can not only provide the differentiation from similar products in the market and the concept of intestinal movement, but also meet the consumers’ need of visual aesthetics.
芊醇，意为芊体醇香之意。
芊醇酸奶是由华大基因与时代乳业共同推出的一款益生菌风味发酵乳。主要为繁忙的年轻群体提供健康、美味、芊体的一款酸奶。
此次的包装设计的主视觉采用曲线呈现肠道循环运动的即视感，同时将圆形的元素进行融合体现菌种的概念；根据益生菌直达肠道的特点，提取肠道的元素进行字体的设计；主色调以紫色和黄色为主，以对比色的属性呈现出差异化及年轻化；O2DESIGN希望此次的包装视觉不仅可以呈现出与市场同类产品形成差异化及肠道运动的概念，同时也需匹配消费群体的视觉审美。
Qianchun yoghurt is a kind of probiotic fermented dairy, launched by Beijing Genomics Institute and Times Milk Industry Co., Ltd.It is a healthy and delicious yoghurt for body slimming, mainly serves the busy young people.
The main visual design of packaging is presented by curves, in order to show the sense of the intestinal circulation movement, meanwhile the circular elements are merged to reflect the concept of the strains; According to the probiotics’ characteristics, which access the intestine directly, the elements of intestine are extracted and applied in the design of typography. The main color is purple and yellow, the property of contrast color expresses differentiation and Youth. O2DESIGN hopes that the visual design of packaging can not only provide the differentiation from similar products in the market and the concept of intestinal movement, but also meet the consumers’ need of visual aesthetics.
芊醇，意为芊体醇香之意。
芊醇酸奶是由华大基因与时代乳业共同推出的一款益生菌风味发酵乳。主要为繁忙的年轻群体提供健康、美味、芊体的一款酸奶。
此次的包装设计的主视觉采用曲线呈现肠道循环运动的即视感，同时将圆形的元素进行融合体现菌种的概念；根据益生菌直达肠道的特点，提取肠道的元素进行字体的设计；主色调以紫色和黄色为主，以对比色的属性呈现出差异化及年轻化；O2DESIGN希望此次的包装视觉不仅可以呈现出与市场同类产品形成差异化及肠道运动的概念，同时也需匹配消费群体的视觉审美。
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