We made an Ad Campaign for M.A.C taking into account
Hoftstede's Dimensions of National Culture.
The cultural dimensions theory is a framework for cross-cultural communication which describes the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.
Our Campaign
BILLBOARD
MAGAZINE
TVC STORYBOARD
Images flipping every half a second.
Background music of a drum beat matching every change of image.
Note: This was an advertising campaign created as part of an academic project
