Museo di Storia Naturale
New Brand & Corporate identity
This project was carried out during a five-day University Workshop.
The goal of this project was to communicate the new graphic image of Genoese “Museo Civico di Storia Naturale” and to celebrate its 150th anniversary. Modern and playful advertisements have been created: the animals seems to “leave” the museum, which has no windows for preservation issues, and show themselves in all their cheerfulness to involve tourists and citizens. In all Genova’s museums it will also be distributed postcards, especially dedicated to children, to create a collaborative intra-museum network.
The new logo is essential but full of variants for all needs.
