Colgate MaxWhite Promotional Campaign
Colgate MaxWhite is a product that focuses on making your teeth whiter and giving you a beautiful smile and they wanted us to create a promotional campaign for Portugal and Spain with that in mind.
So we created a website with facebook integration where you could register your team, upload your photo and get everyone to vote for you or insert EAN codes of products you bought for more votes. All for a chance to win one of the 4 prizes we had each week. And then came the fun part, we out in the street with our smile photo booth to tell the world about Colgate Max and our promotion...ohhh and also do some sampling while we were at it. The machine was simple, stand in front of it and smile. Every time you smiled it would take your photo and give you a sampling of the product and some information about our promo.
Project :: Colgate MaxWhite Promotional Campaign
Client :: Guetitedane // Colgate-Palmolive
Agency :: Influenza R
Creative Director :: Jorge Rodrigues
Client :: Guetitedane // Colgate-Palmolive
Agency :: Influenza R
Creative Director :: Jorge Rodrigues
Copy :: Jorge Rodrigues
Art Direction :: Miguel Trindade
Art Direction :: Miguel Trindade
Webdesign :: Miguel Trindade
Graphic Design :: Mafalda Palolo
