Pepsi was a real example of how 8 hours design can become part of real campaign.
Pepsi Max was close to launch their new campaign Love it, Taste it.
In the office, we were brainstorming of how Pepsi and Spotify could team up for this campaign.
No assets, no brief. Just brain and creativity.
The concept was signed off… and Love it, Taste it became If you don’t love it, you haven’t tasted it!
Wireframes
We finally had time to test it properly and mobile first.
The concept remained the same, although we needed to adjust it to the brand campaign.
With Pepsi & Spotify, users could analyse their music taste and get a brand new playlist.
This project was developed during my time at Red Apple Creative.
