Carla Serra's profile

Kellogg’s, Augmented Reality Game




Having the opportunity to design an Augmented Reality Game for Kellogg’s? What a great challenge. This project was definitely one of my favourites.
My time at Blippar was definitely very exciting. Not only because I was surrounded by great people, but also because I could put in good use a wide range of skills in just one project. This games is part of a Kellogg’s campaign, targeting kids from 5 to 14 years old. Using the Blippar App, the user scans Kellogg’s cereal box and is emerged on Coco Pops back to school adventure.


User flows





Game mechanics & Storyboard




Characters Design & Illustration





Wireframes & Functionality






UI Design




This campaign is now life!
You can try this game by downloading the Blippar app and scanning the cereal's box.​​​​​​​


Kellogg’s, Augmented Reality Game
Published:

Kellogg’s, Augmented Reality Game

I’ve worked on this project while I was contracting at Blippar. Blippar is a leading technology company specialising in augmented reality, artifi Read More

Published: