WHAT IF — White Night Melbourne / 2018
Summary of the process
We were invited by the Art Director of White Night Melbourne, Mr. David Atkins to create a 3D projection mapping artwork for the largest and iconic facade of the Royal Exhibition Building. In quite a short time, based on the creative concept developed by David, we created our artistic concept, and for the first time, created a 3D model of the facade to be able to create a real architectural 3D projection mapping artwork. In addition to Limelight's core team, we invited an amazingly talented 3D artist, András Nagy aka XYZ to collaborate with us and create a part of the artwork with generative animations.
Buildings came to life and transformed;
Mythical, magical creatures were real;
There was a 5th dimension;
Spiritualty and higher consciousness had a visual presence;
There was a portal to another, perfect world.
We couldn't do a site visit and had to solve the challenge of having the audience extremely close and far away from the building at the same time. The short time frame and the fact that we had never worked with an Australian festival before was also a challenge.
We managed to create an artwork that people were able to enjoy from different perspectives and even encouraged them to go and see it both from close and far away, which is not often a possibility at most locations. We probably gave some hard time to the festival organizers by not being able to show them our final artwork long before the festival opened but seeing the feedback of both the audience and the press we hope they forgave us for that!
Based on the 3D scan provided by the festival, our building modeling partner,
Dániel Szalkó created the accurate 3D model of the façade that we used
in the animation developed for the building. The white dots of the generative part that are
later connected and form a human figure are dots selected from the point cloud
of the 3D scan – not random dots in the air but elements of the architecture in 3D.
PARTNERSHIP / CREATORS
Creative theme → David Atkins / White Night Melbourne
Creative concept → István Dávid, Csaba Világosi, Viktor Vicsek
Art Director → Csaba Világosi Technical supervisor → Viktor Vicsek
3D modeling → Dániel Szalkó Producer → István Dávid
3D animators → Kornélia Csikós, Katalin Katona, Viktor Vicsek,
Csaba Világosi, Ivó Kovács, András Nagy aka XYZ
Character animation → Bálint Benkovits, Music → AMB
Sound design → Fine Cut Bodies
Projectors and technical execution → Electric Canvas