Mid Autumm festival campaign of Renaissance Riverside Hotel Saigon.
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In order to promote for the 2018 mooncake, we were asked to create contents on social platforms which can deliver two elements in one creative concept blended between the modern and the vintage SaiGon:
1) The unique mooncake box: It looks like a fashionable handbag which has two sides - One illustrates the Vietnamese 60s floor tiles pattern and another one is filled with a vivid jade color.
2) The spirit of Renaissance is modern and stylish
Hence, we set up the layouts with traditional things displayed on eye-catching backgrounds and we shot the project at the lobby of Renaissance Riverside Hotel Saigon and at P2P indoor studio. We played around with several kinds of formats, such as still photos, stop-motion videos, and animated GIFs as well.
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Credits
Art direction: Ha Pham
Content creator: Tram Nguyen, Kim Vi
Photographer: Vu Pham
Stylist & Assistant: Khanh Nguyen
Graphic Designer: Ha Pham, Vu Pham
Video Editor: Ha Pham, Nguyen Manh Tien
Thank you.
